WASHINGTON, Aug. 9, 2016 /PRNewswire/ -- In honor of Smokey Bear's 72nd birthday, the Ad Council, the U.S. Forest Service, and the National Association of State Foresters (NASF) launched a new series of public service advertisements (PSAs) that aim to help prevent wildfires nationwide by increasing awareness about less commonly known ways that wildfires can start.

The new "Rise from the Ashes" campaign uses wildfire ashes as an artistic medium to illustrate the devastation caused by wildfires and highlight less obvious wildfire causes.

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